Evaluation Questions covered by other Group Members

Sam Lockwood
How does your media product represent particular social groups?
Who would be the audience for your media group?
Access this at: http://www.mediastudies201112.blogspot.com/

James Turner
What have you learned about technologies from the process of constructing this product?
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Access this at: http://www.cherwellmediajturner.blogspot.com/

Josh Poole
What kind of media institution might distribute your media product and why?
Access this at: http://www.cherwellmediajoshpoole.blogspot.com/

Evaluation

Media Studies Evaluation on Prezi

Final Draft

Evaluation Plan

Take a picture of myself holding the a sign which will display word(s) either answering the question or the question itself. Do this repeatedly until the task is complete.
To make this creative I will attach music to the clip, suitable for the video. i.e. not too loud or intrusive.
It will be something like this if i choose video form:

Evaluation Plan - Rough Draft

Here is a rough idea of the creative technique I want to achieve when answering the two questions assigned to me.
The two questions I was allocated were:
How did you attract/address your audience?

 and

Looking back at your Preliminary Task, what do you feel you have learnt in the progression from it to the full product?

Final Editing

During this penultimate editing session we managed to improve these aspects of our film opening:

• Change Typography to the chosen font
• Distribute the titles evenly throughout the film
• Cut the final actions of the P.O.V shot out
• Make sure 'Full Time' appears in the final shot, in the sky
• Re-record radio broadcast
• Cut various shots do add intensity to chase

YouTube Feedback on our 2nd Draft

We hoped to spark some reaction from elsewhere with our second draft via comments on the website YouTube, where the video is posted online. We have had one response to the video so far:

"Some of the running scenes got a little drawn out and the camera shaking was a bit over-emphisised. Otherwise great" - Eyezak56

The points raised from this comment relate to others raised from our classmates, making their feedback more reliable and emphasising the need for change in certain aspects of our film opening. We hope to receive further constructive criticism from members of the public on YouTube site.

2nd Draft Feedback - Full Time

After showing the second edited version of 'Full Time' we received a lot of informative feedback which we hope will benefit us thoroughly.

Sound
"I think the music suited it very well. However I think it should have been synced to the motion a little better."

"Now i don’t mean to brag but... im sorta a guru when it comes to sound, so heed this advice. Ther are some good areas of diagetic and nondiegetic sound witch u shouldn’t drown out with ambient sound. Also ur choice of music, tho i love the song, could suit the central theme of ur film more, and maby get som transitions between songs, could spice it up more!!"

"And then also, you could try downloading Audacity for recording the voices cos it is free and you can change the bass and stuff on it."


"The radio sound effects were pretty cool too."


"I really liked the background music and you used a really wide range of angles that were all really cool."




Camera Shots and Movement
"A couple of things that I noticed though were that there is the cameraman’s shadow in it at one point that you may want to take a look at, you can crop the image on most editing software I think and that might be an option that you can use."


"Also, if you want to make the camera less shaky on the point of view shots you can run with the camera, but hold it as still as you can because it still shakes and looks really good :D i think that point of view worked really well there so i don’t think you should cut it out because it’s a classic shot and it will work really well if you get it right."


"The panning around to Johnny’s face with the people in the background is awesome, but a little bit jerky."

"Nice variety of camera movements in the chase. Liked the close-ups. (Eg. Feet running, gun etc.)

The non-linear thing was also really interesting."

"They were good however some looked too ‘setup’ that’s not necessarily a bad thing however i think you should make it clear that your using it for an effect. E.g the foot shots followed by running past followed by another foot shot."

Typography and titles

"I think the typography was positioned very well however you should consider changing the font."

"In my opinion you should space out the titles throughout the film opening as they appear all within 20 seconds of each other throughout the film."

"The title 'Full Time' will be more effective if you continue the final shot onto the sky and have it appear there."

All feedback received from the class has been extremely beneficial as it allows us to positively progress with the film opening and include aspects that we made have been oblivious to. For example the cameraman's shadow in one shot was an aspect we failed to see.

Full Time - First Draft

Our first draft - this received feedback which is shown below.

In this we had not edited the typography; or properly synced the music with action.

We also included some shots as experiments so we could gain some feedback on them and decide whether or not to include them.

Shot List

The primary shots we decided to use in our film opening included:

Panning Shot - Used when Jonny is being chased across a ledge, the camera is situated at a lower level moving with the action, emphasising the pace of the chase. This is also used when nearing the end of the film, with the camera panning around the victims head, showing his worried, panicked emotion.
Close-Up - A shoe of each actor is shown closely as they run past, emphasising who was chasing who and increasing the tension as these short clips are transitioned with a black screen with the sound of someone panting.
Still - This was probably our most commonly used shot. The actor(s) would run past the camera, giving the audience a chance to establish characters clothes etc. This shot is also used towards the end of the film opening when the victim is at gunpoint, we feel this shot was necessary as it shows the victims vulnerability and the attackers dominance. This shot was most effectively used when we incorporated the sunset into the shot. The sun coming through the railings allowed us to show the actors as silhouettes, which would only be possible with  a still.
P.O.V. - This was only used once and we are unsure whether or not to use it in the final draft. This was used from the point of view of a chaser, showing him running down a flight of steps. This shot was very unsteady and the light intensity was poor, however, it gave an alternative view and emphasised the pace.
Zoom Out - Whilst running across a bridge, the cameraman stood at the end waiting, as they approached the camera zoomed out with them, they ran past the camera showing the intensity of the run.
Extreme Close Up - Used when iPod is being plugged in and on the gun near the end. Showing the gun close up emphasises the importance of the weapon.
Pan-Up - The final shot used, as the victim leaves the house the camera pans up into the cloudy, white sky, locating an ideal spot for the title Full Time to appear.

Each shot considered typography and titles. Where necessary we tried to keep the camera as stable as possible.

Feedback from our first draft

After broadcasting our film opening first draft to the class for the first time we received helpful feedback. The constructive criticism will help our group when shooting our clip for the second time (if we feel we need to) as the response from our peers has prompted discussion about whether or not to film again.

Response:
- Shot Steady
-- Nice shot into sunshine
-- Excellent movement around Jonny when he stops
-- Pay Attention to keeping the shot steady and reject any wobbly takes.
-Framing
-- Liked the framing where Jonny was running between wooden panels
--Choose more of these types of shots - they're brilliant.
- Shot Distance
-- Needs attention - you've begun with the right attitude but needs consistency throughout.
- Mise-en-Scene
-- Some excellent choices
-- Make sure you make the most of the mise-en-scene.
- Sound & Images
-- Pendulum track seems appropriate
-- Try and include some sound effects.
- Transitions
-- Pay attention to where you can create a natural transition.
- Titles
-- Font for Full Time becoming excellent
-- Work on an excellent title board.

From this valuable feedback I believe it is necessary for us to shoot parts of our film again. In my opinion the most important aspect to focus on will be the steady shot and making it look as professional as possible.

Shooting film #2

Second time round we were able to include all the improvements from our first set of footage. I feel our group has benefited a lot from being able to shoot it again - we were able to see what was missing from our first piece and apply the improvements.

We were able to improve shots, for example this time around we included a shot showing the actors as silhouettes with the sun coming through behind them.

Port Meadow


We were able to think about spaces for credits more whilst filming; allowing a space for them to appear, making the editing process easier.

We could use the sun to our advantage this time around, making the most of the sunset which we failed to do first time around.